Keyword Planner: How to do keyword research


To correctly reference your site , searching for relevant keywords is a must!

You must find the requests of Internet users who can bring you a maximum of qualified traffic.

The problem is that you are certainly not alone in your industry and you will have to be cunning and original to find sought-after expressions and the least competitive.

Hence the need to have effective tools to find keyword ideas quickly!
1) Google Keyword Planner
keyword research tool

A well-known and powerful keyword planning tool, Google Keyword Planner (which is integrated with Google AdWords) gives you a range of features to find inspiration and analyze relevant queries.

By typing a few phrases, the tool quickly offers you other related searches, including the number of monthly searches, traffic forecasts and the rate of competition.

A must to make a first selection!

2) UberSuggest
keyword research tool

Recently bought by Neil Patel, Ubersuggest is another well-known tool to get a selection of keywords from one or more terms.

You can search for keywords for the web, but also for YouTube, Google Images, Shopping and even News.

Finally, it works equally well for a search in English, French, German, Spanish, Ukrainian, or Swedish ...

3) SpyFu
keyword research tool

SpyFu is a free tool to view the keywords used by your competitors (for SEO as for AdWords campaigns). Perfect for quickly finding inspiration!

Rather than digging your head, scan the sites in your industry for a first list of keywords, which you can refine later.

4) Keyword Tool
keyword research tool

If you are looking for long tail keywords, Keyword Tool is a reference.

This great alternative to Google Keyword Planner helps you find popular phrases on Google, YouTube, Bing, the Apple Store or Amazon. So you can optimize your SEO on different platforms at once!

Its free version, however, does not allow you to see the search volumes, but only the titles of the most important keywords.

5) WordStream
keyword research tool

WordStream offers a free keyword search tool very useful, although limited (it will provide your email address to receive the entire list of expressions).

If it allows searching for keywords by country (including France), it also allows you to search by industry: a welcome feature.

Twenty domains, from ready-to-wear to real estate, to tourism are available, allowing you to specify even more your research.



I've read many articles and white papers on keywords that show you what the keywords are for, how to search for them, but I have not seen much about the complete process of word analysis. key chain with the aim to optimize SEO .
By "process", I mean, from research keywords to the definition of the architecture of the site in the case of a website creation .

Search the right keywords

1- Brainstorming on the activity

If the search for keywords concerns a company that performs several activities, it is better to work on one activity then another to avoid dispersal, which happens very quickly in the brainstorming.

The goal of brainstorming is to throw as many ideas as possible around a central theme, in our case, the activity of the company. It is also possible to want to position yourself other than on activities but on topics such as sports, food or entertainment, and thus generate more traffic on its website .

In my example, I chose the development of our consulting activity in SEO (SEO) with SMEs, associations and communities.

search keywords

2- The different types of key word

In a web page, we find different types of keywords that can be broken down into 3 categories:

Head keywords
Body keywords
Long tail keywords (long tail)
Head keywords: It's usually a single word with a volume and a very important competition (eg SEO, SEO). Because these are not precise words, they are keywords that do not have a very good conversion rate.

Body keywords: It is generally 2 to 3 words with a volume of at least 2,000 searches per month but which are more accurate than Head keywords (eg SEO analysis, SEO). These keywords are easier to position than the Head keywords but remains in some markets still very competitive.

Long-tail keywords: It is generally 4 words and more with a low volume of searches but which are very specific to a request (ex: SEO agency Nantes , company to optimize natural SEO Nantes ). These keywords do not have much research taken individually but if we add them up they represent the most important part of the research on the internet.

3- Search the keywords

The most popular keyword search tool is Google's keyword planner (Google Keyword Planner). To access it, you must go to Google Adwords and create an account if you have not already done so.

Click Tools -> Keyword Planner


Click on "Search for new keywords using an expression, website or category" .

You are then asked to fill in some fields (can be modified after) including:

Your product or services: "SEO advice"
Your landing page: http://www.hdb-technology.com/referencing
Your product category: Take a given in the list only if it is consistent with your activity. In my case, I left the field empty because there is no activity directly related to the SEO .
Targeting: You can target one or more countries which will change the search volume and keywords. Then you can also choose the language or languages ​​of your choice.
The period: leaving the monthly search volume averaged over the last 12 months is generally appropriate for most businesses.
Filters: You can also filter the keywords by minimum volume, only those that contain terms or vice versa ...
Search new keywords to optimize SEO

By pressing "Get ideas" you find yourself on the page below where you will find two tabs "Ad Group Ideas " and "Keyword Ideas" . For SEO , you have to click on the second tab.

SEO consulting results with Google Keyword Planner Tool

Here is the result of the data related to your research. You find the keyword you typed in the "product and service" field first with the associated search volume . Below, Google Keyword Planner Tool offers keywords associated with the field entered . In case you do not define product categories as in our example, you will usually get more data that is not related to your activity and you will have to delete them in the database.

Keyword search volume

You must then download this data by clicking on "Download" . This will get you the keywords with their search volume and the competition on Google Adwords for each keyword.
Do not bother for the moment to delete data that does not seem consistent to you because you have to repeat this exercise at least on all the sub-activities that you found during your brainstorming.

It is common to get several thousand lines in your Excel file by adding all the searches for an activity and its sub-activities.

If you want more keywords, there are a few solutions that can help you:

Type the name of the activity + forum. The objective is to visit several forums on the subject in question and to list the different sections of the forum and the associated sub-divisions to obtain other keywords
Also check on Wikipedia the different chapters associated with the main keyword
Related searches at the bottom of the Google result page
http://ubersuggest.org/
ToolBar SeoStack keyword tool v1.1
http://keywordtool.io/
http://soovle.com/
http://grepwords.com/ (paid SEO tools)
Filter keywords

Now you have to get a database of several thousand lines. To facilitate processing, you must first delete the duplicate rows by going to the "Data" tab and then clicking "Remove Duplicates" via Excel after selecting the 3 columns .

If you have done several searches via Google Keyword Planner Tool , the number of rows has to be reduced considerably.

List of keywords for webmarketing training

The most painful work will begin !! You must now delete the lines that are not in line with your activity.

If you pay a bit of attention to the search volume you should have noticed that there is no result like 128 search / month. Why? Just because Google returns rounded search volumes closer to the actual search volume . In addition, Google Keyword Planner Tool also has another flaw is that it returns you the keywords for an exact keyword , which uncomplicated keyword analysis . Indeed, Google will include as identical for example two keywords including 1 having a misspelling . Whereas with Google Keyword Planner Tool you find two distinct linesin database (2 distinct keywords). This can have a great influence in the analyzes. So, if you want to know more and you understand English, I suggest you go to the excellent Moz blog SEO .

Analyze the difficulty of the keywords

We now have a database with all the keywords we have selected ( most relevant keywords ). The goal of SEO is to get the best position in Google, Bing, Yahoo search results ...

But be realistic !! Being front page on highly competitive keywords will take you many years and a lot of work. Otherwise, you have the solution to know the difficulty to position yourself on the keywords that you have listed to make a choice of reason between:
* the competition of the keyword , * the adequacy between the query of the surfer and the content of your web page, * the monthly search engine search volume .

To be able to choose the keywords to put forward on your web site, the most adapted tool is "Keyword Difficulty" of Moz.


Let's take a look at the list of keywords we have defined previously. For the moment, we have 3 columns:

The key word
The number of searches / month averaged over the year
The competition . In fact, the "competition" column is the competition for this keyword on Adwords which is Google's paid search engine. We can leave this column that will serve us if we want to do Adwords campaigns. Beware the competition between paid SEO and SEO can be diametrically opposed .
We can then copy 20 by 20 (Moz restriction) the keywords in our Excel file and paste them on Keyword Difficulty from Moz. Indeed, there are some restrictions in terms of volume on Moz, including the maximum search for the number of keywords that is 400 keywords / day with my subscription.


After about ten seconds, it returns you for the 20 recorded key words, their competition in percentage . The more you be close to 0% , the more it will be easy to place you on the front page and you're closer to 1 over is difficult . For a website launch, avoid keywords with a difficulty greater than 30% to not find yourself in the second page or more.

Note: It is also possible with Moz to sort your keywords by level of difficulty. If you encounter the case where keywords are very close in terms of volume and competition , you can ask Moz for a thorough analysis of a keyword . You get a detailed report , so you can see your future competitors on the keyword in question.

In-depth keyword analysis

After adding all keywords from your database to the Keyword Difficulty Analysis Tool , you can now download and match them to your Excel list.

Analyze the relevance of keywords

You now have the 3 key information to choose what will be your main keyword for your web page.

To facilitate decision making , I integrate a conditional formatting in Excel which allows me to quickly analyze the keywords.

Now I just have to highlight the lines (from 1 to 15 lines) where the competition is relatively low from the top of the list ( sort by search volume ) and where the match between the keyword and the page web is good .

Here is the final result of our database !! If you work for a client, you can redo this work for all the web pages to optimize and call or make an appointment to validate the keyword to use by web page.


Now I just have to highlight the lines (from 1 to 15 lines) where the competition is relatively low from the top of the list ( sort by search volume ) and where the match between the keyword and the page web is good .

Here is the final result of our database !! If you work for a client, you can redo this work for all the web pages to optimize and call or make an appointment to validate the keyword to use by web page.

In the case of a website creation , we export the keywords resulting from this process to realize the architecture of your website .

To do this, we use the Visio software to easily make the links between the pages of the website . We also use form data in Visio to obtain a synthetic representation of the website architecture and keywords that the developer will have to integrate into the important areas of the web pages:

Tag <br /> Hyperlink <a href= "description" >mots-clés</a><br /> Tag <h1>Tag <h2>to<h6><br /> And that's the end result of the keyword analysis !!<br /> <br /> How to be on the first page of google INSTANTLY?<br /> <br /> <br /> <br /> Would you like to position yourself instantly on the front page of google ?<br /> <br /> And this, even if you have thousands and thousands of competitors?<br /> <br /> Does this interest you?<br /> <br /> YES? So keep reading:<br /> <br /> competition, competitive keyword, first page google<br /> <br /> The art of War<br /> Many consider the positioning of their keywords on Google as a real war against competition.<br /> <br /> They fight with optimization, backlinks, Adwords advertising, etc., etc. It is an everyday struggle, and whose meager victories are often ephemeral.<br /> <br /> Personally, I chose to adopt the philosophy that Sun Tzu , a Chinese general of the sixth century BC, said:<br /> <br /> "The best way to win a war is not to fight . "<br /> <br /> What do I mean by that?<br /> Most marketers focus on the most searched keywords . The problem is that there is too much competition on these keywords so that we can position ourselves easily and quickly . Moreover, it often happens that we do not succeed, despite all our efforts.<br /> <br /> We run out of steam, over and over again, only to get disillusionment and discouragement.<br /> <br /> What is the trick then?<br /> The trick is to do the opposite. That is to say to look for keywords that are NOT competitive - but still draining a minimum of traffic - and on which you will have NO trouble to position yourself on the first page of Google.<br /> <br /> Sometimes even in first place . Instantly!<br /> <br /> Read the following:<br /> <br /> It is much easier, less tiring and faster to position yourself on 100 uncompetitive keywords that can potentially bring you 500 visitors each , rather than fighting against much better armed opponents than you, hoping to position yourself on a big keyword to 50,000 visitors ...<br /> <br /> Yet the result is the same. In either case, you potentially get 50,000 visitors.<br /> <br /> The old adage that says "Small streams form big rivers" is also valid in webmarketing.<br /> <br /> An example?<br /> As I write these lines, one of the articles of my blog www.blogdusucces.com is in 2nd place of Google on the keyword: pyramid of maslow schema.<br /> <br /> I did not choose to position myself on this keyword by chance.<br /> <br /> As you see below, there are only 10 competing sites optimized on the exact keyword "Maslow pyramid scheme":<br /> <br /> first page of google, keywords<br /> <br /> However, there are still 590 monthly searches on this keyword:<br /> <br /> First page of google<br /> <br /> 590 searches , it's not huge, but it represents a few hundred potential free visitors , and above all ... EASY !!!<br /> <br /> The trick is to multiply this type of keywords in your articles to increase slowly your traffic, without effort :)<br /> <br /> I think it's a good strategy. It is in any case the one I adopted for a little while and I derive some benefits.<br /> <br /> <br /> <br /> My technique to find "low competition<br /> keywords" <br /> <br /> <br /> here is the step-by-step detail of my technique to find good keywords without competition and for which you will be able to position yourself on the first page ...<br /> <br /> ... INSTANTLY.<br /> <br /> Let's go !<br /> <br /> <br /> technical to find keywords, keywords, first place on google<br /> <br /> What is the interest of this technique?<br /> Its goal is to position you effortlessly on many <i>low competition keywords<b></b></i> , but each bringing you a minimum of traffic .<br /> <br /> We focus here on the amount because it is easier to get position in the first page of google on 100 keywords without competition and bringing each 500 visitors per month, instead of making war to cue up a big keyword to 50,000 visitors.<br /> <br /> Personally, I choose the ease .<br /> <br /> Here is my method:<br /> <br /> From a list of keywords<br /> First, you must have the largest list of possible keywords in your field. I even recommend you to create several lists, each one on a specific topic concerning your niche.<br /> <br /> Try to find several hundred keywords. Many thousands, if you get there.<br /> <br /> The longer your lists are, the more likely you are to find the "magic" keywords on which you will have no trouble being on the front page.<br /> <br /> Review Article How to make a list of keywords if needed.<br /> <br /> It is possible that the constitution of these lists of keywords takes you several hours. Sometimes even several days, if you really want to look good.<br /> <br /> Let's take an example<br /> In this article, we will assume that you wish to promote an online training to learn the piano - Nitro Piano - and that you have made several large lists of keywords on this subject ("piano score" list, "learn piano" list, "beginner piano lessons" list, etc.)<br /> <br /> The method is to analyze the exact competition for EACH of your keywords, to know those on which you will be easy to position yourself<br /> <br /> For this, you need 3 informations:<br /> <br /> 1 / The DEMAND: that is to say the number of monthly searches on each of your keywords <br /> 2 / OFFER: that is to say the number of competing pages optimized on the exact keyword. <br /> 3 / The REPORT: that is to say the result of the Offer / Demand transaction.<br /> <br /> Here is the detail step by step:<br /> <br /> PS: CLICK HERE to see this method in video .<br /> <br /> Step 1: Get the Request<br /> This is the number of monthly searches for each of your keywords.<br /> <br /> Here's how :<br /> <br /> 1 / Appointment in the google keyword generator<br /> 2 / Enter your first 100 keywords in the "keyword or expression" box (the limit generator at 100 MC) <br /> 3 / Click on search<br /> <br /> Screenshot :<br /> <br /> keywords without competition<br /> <br /> Step 2: Export to a spreadsheet<br /> For this step, you need a spreadsheet such as Excel. If you do not have one, you can download the Open Office package for free .<br /> <br /> To export your results, click Download> All as below:<br /> <br /> keywords without competition<br /> <br /> Then select CSV Format for Excel and click Download .<br /> <br /> Once downloaded, open your list. You will be asked how you want the items in your list to be separated.<br /> <br /> Select Tab and then click OK , as shown below:<br /> <br /> keywords without competition<br /> <br /> Step 3: Tidy up<br /> Your CSV table opens and displays many columns.<br /> <br /> Erase them all to keep only the 2 that interest us :<br /> <br /> The keyword column<br /> The column "Global monthly search" - rename it REQUEST<br /> Now add two new columns: an OFFRE column and a REPORT column .<br /> <br /> You should get something like:<br /> <br /> keywords without competition<br /> <br /> That's it, you have the REQUEST. You just have to find the OFFER and calculate the REPORT<br /> <br /> Step 4: Find the offer<br /> This is the longest and most boring step , because you will have to look at the offer (ie the number of search results) for EACH of your keywords!<br /> <br /> I highly recommend you delegate this step if you can.<br /> <br /> Let's begin ...<br /> <br /> Let's take the first keyword from our list: piano score<br /> <br /> So you are looking in google "piano score" (in quotation marks!) To know the number of sites that are optimized on this exact keyword .<br /> <br /> Here we get 435,000 competitors. It's a lot !<br /> <br /> keywords without competition<br /> <br /> So you put this number in the OFFER column<br /> <br /> Then, you do the same with all the other keywords in your list :<br /> <br /> keywords without competition<br /> <br /> Step 5: Calculate the Offer / Demand Report<br /> This report is sort of the "strength" of the competition for each of your keywords. The closer it is to zero, the more interesting the keyword is. The trick is to find keywords bringing traffic and the report is closest to zero.<br /> <br /> Important Note: You should not consider this Offer / Demand report as a certainty. This is only an evaluation that allows you to get a "trend", to know "more or less" if it's worth it to interest you in a keyword, or not.<br /> <br /> To calculate the Offer / Demand report:<br /> <br /> Click on the first box REPORT<br /> Write the sign "equal" (=)<br /> Then click on box C2 (the offer corresponding to your first keyword)<br /> Write the sign "divide" (/)<br /> Click on the box B2 (the request)<br /> You should get something like:<br /> <br /> keywords without competition<br /> <br /> Then click ENTER and your spreadsheet will automatically do the operation.<br /> <br /> You will now automate this calculation for the rest of your keywords. To do this, click on your REPORT box again. You will notice that the lower right corner of this box is slightly bigger (like a big dot):<br /> <br /> keywords without competition<br /> <br /> Click on this big point, leave the button of your mouse depressed, go down to the bottom of your keys ...<br /> <br /> keywords without competition<br /> <br /> Then release ...<br /> <br /> keywords without competition<br /> <br /> Your spreadsheet automatically calculates the REPORT for each of your keywords :)<br /> <br /> You can specify the number of decimal places you want to have after the comma (on open office: right click on the D in column D> Format cells , then indicate the number of decimal places you want).<br /> <br /> You can also sort your data in ascending order by going to the top menu ( Data> Sort ... )<br /> <br /> How to interpret this report?<br /> This report can be considered as the force of competition . The closer it is to ZERO on a keyword and the easier it should be to position yourself on it.<br /> <br /> The ideal is therefore to search for the keywords with the least possible competition , but still bringing a minimum of traffic.<br /> <br /> I repeat: this report is only a TREND. It only serves to know "pretty much" which keywords are interesting or not. It allows you to evaluate "pretty much" (and I stress the "pretty much") your ability to position yourself on a given keyword. It is by no means a certainty, but gives however a very good approximation.<br /> <br /> An example?<br /> If you had to try to position yourself on one of these 3 keywords, which one would you choose?<br /> <br /> Keyword: doing piano <br /> Request: 2400 monthly searches <br /> Offer: 180 000 direct competitors <br /> Report: 75<br /> <br /> Keyword: how to make piano <br /> Request: 2400 monthly searches <br /> Offer: 11 400 direct competitors <br /> Report: 4.75<br /> <br /> Keyword: lecon piano online <br /> Request: 2400 monthly searches <br /> Offer: 5 direct competitors :)<br /> Report: 0.0021 :)<br /> <br /> Although these 3 words can bring you back 2,400 potential visitors each, in your opinion, on which you would be the easiest to position yourself?<br /> <br /> NOTE: This entire process can now be automated with Long Tail Express .<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> </div> </div> <div class='post-footer'> <div 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